Question 1

What is ROOFLE?

Accepted Answer

ROOFLE is a technology company dedicated to empowering contractors with the world's fastest estimation and premier lead generation tools for their websites.

Question 2

Does ROOFLE sell and install roofs?

Accepted Answer

ROOFLE is a SaaS company dedicated to serving contractors and other professionals in the roofing industry. Our company does not sell directly to homeowners. We provide software solutions that enable pros to offer a convenient digital experience to homeowners, such as getting an instant roofing quote online. Any homeowner inquiries through roofle.com are directed to our contractor clients in their local market.

Question 3

What other software does ROOFLE offer to pros?

Accepted Answer

Currently, ROOFLE's offers Roof Quote PRO™ for instant roof estimation and lead generation, and Contractor Loan PRO™ for integrated financing and instant loan approvals. Our team is focused on developing improvements and new features to RoofQuotePRO and will soon offer similar instant estimation platforms for other trades, such as gutters and HVAC. Other tools found on roofle.com such as the visualizer and extensive catalog with product comparison are freely available as resources to professionals and homeowners.

Question 4

Does ROOFLE handle data securely?

Accepted Answer

ROOFLE is SOC 2 compliant. SOC 2 compliance is a set of standards that organizations must follow to ensure that their non-financial reporting is trustworthy and reliable. These standards are set by the American Institute of Certified Public Accountants (AICPA) and relate to the security, availability, processing integrity, confidentiality, and privacy of an organization's systems and data.

Question 5

Why would a homeowner buy a roof online?

Accepted Answer

Convenience and transparency through a seamless online experience
Immediate pricing. You no longer have to wait for hours or days for an in-home estimation process
No pressure. Innovative tools allow you to easily research and compare products so you can buy the roof YOU want.
Value. Great products, best warranties and a fair transparent price.
State of the art processes allow for exceptional communication, project management and customer service.

Question 6

What if the roof shape does not show up or looks wrong on the website?

Accepted Answer

The data may not be available in your area or specific location. However, you can use the drawing tools available on the map feature to draw or edit the shape of your roof(s).

Question 7

What is RoofQuotePRO™

Accepted Answer

RoofQuotePRO™ is the premier instant roof estimation and lead generation app. It is the core software that ROOFLE offers to roofing professionals. It allows you to give accurate quotes for real roofing products at record speeds directly on your website.

Question 8

What makes Roof Quote PRO™ unique?

Accepted Answer

There are several features that make Roof Quote PRO™ the only tool of its kind, including but not limited to

World's fastest roof estimation
Customizable pricing for real roofing products and other custom products/services offered by its user
Completely white-labeled with a seamless integration without leaving the website it is embedded on
Supports multiple structures on a property
Interactive map tools to refine structure data
Proprietary technology pulling from multiple data sources to provide highly accurate measurement info
AI-powered instant decisioning financing (if integrated with Contractor Loan PRO)
Advanced analytics and lead reporting
Completed flow with thank you screen and embedded video capability
Unlimited users with unlimited instant quotes and individual lead dashboards

Question 9

Does Roof Quote PRO™ integrate with other apps?

Accepted Answer

Roof Quote PRO™ currently supports webhooks allowing users to send data to other applications such as CRMs and sales enablement tools. The platform will directly integrate with popular aerial measurement providers and other apps by the end of 2023.

Question 10

How much does Roof Quote PRO™ cost?

Accepted Answer

A subscription to Roof Quote PRO™ is $350/mo for a single MSA (market service area) that gives users instant quoting capabilities up to an 80 mile radius. Additional markets are $50/mo and gives users the ability to configure pricing and products differently for each market. There is a one-time setup fee of $2,000. Statewide and National coverage options are available.

There are three subscription plans available:

$2,000 setup +$350/mo, no commitment (can be paused without incurring the setup fee again)
$510/mo, 12 month commitment then reduces to $350 per month after 12 months with no commitment
$5,500 for annual, includes 2 months free for paying for the full year up front, then reduced to $3,500 for consecutive year or can be switched to monthly

All three options provide full unlimited access to all of Roof Quote PRO's features. Sign Up

Question 11

How accurate are the measurements for Roof Quote PRO™?

Accepted Answer

Measurements are based on the most accurately available building data from multiple sources along with proprietary deep learning technology. As a result, RoofQuotePRO™ estimations are typically above 95% reliable. Site verification is recommended before placing your material order.

Question 12

What types of loans does Contractor Loan PRO offer?

Accepted Answer

With more than 30 different loan offerings, Contractor Loan PRO covers three primary consumer profiles - promotionally motivated, interest rate sensitive, and payment sensitive - ensuring a comprehensive financing solution. Contractors can select which loans to offer their prospective clients. Then, when a homeowner gets pre-qualified, they will see all qualifying loan options and select the loan product that best fits their needs, increasing close rates and funding rates.

Question 13

What is Contractor Loan PRO?

Accepted Answer

Contractor Loan PRO™ is a groundbreaking finance app that integrates with Roof Quote PRO™ designed to generate finance-ready exclusive leads for roofing companies through their websites 24/7 by offering homeowners a seamless pre-qualification process immediately after receiving their online quote. Homeowners can view tailored loan options and secure a loan in under 5 minutes right from their smartphones.

Question 14

How does Contractor Loan PRO work?

Accepted Answer

Step 1 - Send Loan Application
Send your customer a loan application from any internet-enabled device. Loan applications can be sent directly from your Contractor Loan PRO portal or the homeowner can request one right from your website through the Roof Quote PRO tool after receiving their instant quote.

Step 2 - Customer Shops Offers
After submitting a short digital application, your customer can see financing offers within moments.

Step 3 - You Get Paid
Instant Application approval and funding lets you request immediate payment from your portal.

Question 15

What financial company is Contractor Loan Pro powered by?

Accepted Answer

Contractor Loan PRO is powered by Momnt. Momnt powers modern lending solutions that enable businesses to provide low-friction financing to their customers at the moment they need it – all funded by trusted lending partners. Its API-based platform leverages alternative data sources and ML/AI-informed decisioning to present real-time loan offers fit each individual borrower, all done within the banking industry’s current regulatory infrastructure. Visit momnt.com for more information.

Question 16

What are some benefits lending through Contractor Loan PRO?

Accepted Answer

All loans offered through Contractor Loan PRO are unsecured, closed-end, and installment loans. An unsecured loan is a loan that is issued and supported
only by the borrowerʼs creditworthiness, and are approved without the use of property or other assets as collateral. Closed-end credit is a loan or type of credit where the funds
are dispersed when the loan closes, is not replenishable, and must be paid back, including interest and finance charges, by a specific date. An "installment loan" is any loan that is repaid with regularly scheduled payments or installments.

Question 17

Why are Contractor Loan PROʼs products better than alternatives?

Accepted Answer

Cash - Increase your customer's purchasing power, even those who might choose to pay in cash will consider increasing project size with Same-As-Cash offers.
Credit Card - Credit limits available through credit cards may not be high enough to cover a full project. Rates tend to be higher, and there are no promotional windows available.
HELOC - Using a bank to get a HELOC involves a lengthy underwriting process with origination fees and higher rates, and requires the home to be used as collateral.

Question 18

What sized loans can be offered through Contractor Loan PRO?

Accepted Answer

Contractor Loan PRO offers over 30 loan products with credit limits from $3,100 to $55,000, APRs from 0.00% to 26.99%, and terms from 24 to 144 months. These products are all unsecured, closed-end, installment loans and subject to credit approval. Loans are made by participating lenders.

Question 19

Does Contractor Loan PROs pre-qualification process impact a consumer's credit score?

Accepted Answer

Pre-qualified offers are presented to customers while only taking a soft pull of credit, not affecting their credit score.

Question 20

Can the homeowner spend their secured loan with a different contractor?

Accepted Answer

Using closed-loop financing ensures that a customer can only spend their loan funds at the business where they applied for the loan.

Question 21

How do customers pay?

Accepted Answer

When you are ready to charge a customer, log in to your Contractor Loan PRO portal, select the customerʼs name and enter the amount requested. A text message will be sent to that customer allowing them to approve the request. This message will provide a passcode to reply with to accept the payment request. Once approved, funds will deposit into your bank account. Once the homeowner accepts a payment, the loan balance will increase by the amount of the payment and it will be transacted to the contractor's bank account.

Question 22

What is a “Purchase Window”?

Accepted Answer

Contractor Loan PRO offers borrowers the ability to spread their purchases over time as needed. This is the time period that the borrower can transact on the loan with your business.
Starts: When the loan is approved and funded
Ends: 5 months after start date

Question 23

What if my customer does not make a purchase during the purchase window?

Accepted Answer

If the consumer doesnʼt make any purchases during the purchase window, they have no balance and the loan is closed, costing the consumer and the merchant nothing.

Question 24

What if my customer wants to make a purchase after the purchase window has closed?

Accepted Answer

If the consumer wants to make purchases after their purchase window has closed, the consumer will need to reapply for a loan as their credit might have changed.

Question 25

When will I receive their funds?

Accepted Answer

Contractors will receive funds quickly with Same-Day and Next-Day ACH.

Question 26

What if the homeowner doesn't use the full loan amount?

Accepted Answer

No matter what amount a homeowner is approved for, they will only be responsible to pay back the amount spent with their contractor during the purchase window, plus
associated interest and fees.

Question 27

Is Contractor Loan PRO available for all US States?

Accepted Answer

Contractor Loan Pro is not yet available in the following states: Connecticut, Maine, Massachusetts, Nevada, New Hampshire, North Dakota, Rhode Island, Vermont, and West Virginia.

Question 28

Are there any reasons why the consumer can’t make a purchase even if the purchase window is open?

Accepted Answer

Only a few:
● If the consumer is late on one or more required payments, they will not be able to draw on their credit limit
● The consumer has requested the account to be closed
● The consumer is unable to transact due to other reasons or technical issues

Question 29

Why should contractors offer promotional financing?

Accepted Answer

Promotional financing is a powerful tool that allows your customers to pay for unexpected expenses on their homes, or to afford larger planned projects. Offering financing options to your customers can help to boost your sales volume, increase customer loyalty, provide upsell opportunities, and give you access to underserved customers at their moment of need.

Question 30

How do I know if my roof needs to be replaced?

Accepted Answer

There are 5 major signs your roof needs to be repaired or fully replaced:

Missing or loose shingles.
Recent storm events.
Roof is older than 20 years.
Leaking.
Discolored.

Question 31

What are the most common types of roofing materials?

Accepted Answer

Asphalt shingles are the most common residential roofing material in the United States. Also common are metal, wood, concrete or clay tile, and synthetic roofing.

Question 32

Does my roof have storm damage?

Accepted Answer

If you answer yes to any of these three questions, there is a good chance your roof has storm damage:

Do you have any dents in your metal gutters or fascia?
Have any of your neighbors had their roof replaced?
Do any of your vehicles have hail damage?

Question 33

If I file a claim for storm damage will it affect my insurance rates?

Accepted Answer

It depends on your carrier, but typically your insurer won't hike your rate since weather damage isn't caused by your negligence. However, your rate may increase if you've filed multiple claims within the last three previous years. In some cases, your insurer may not approve your claim and still require you to replace your roof due to its condition before continuing to provide coverage.

Question 34

Can I choose to install better materials than my insurance claim covers if I agree to assume the additional cost?

Accepted Answer

Yes, you can select a roofing product that costs more than what is covered by your insurance claim. Many homeowners choose to upgrade to an impact resistant asphalt shingle since they only have to pay their deductible plus the difference in cost. We call this extra cost the “Upgrade Cost.”

Question 35

If I have storm damage to my roof, will it be readily apparent?

Accepted Answer

These telltale signs of storm damage may not be visible from the ground. Homeowners expose themselves to unnecessary risk when they climb onto their roofs and attempt to photograph storm damage. It is important to have a roofing professional inspect your roof for legitimate damage.

Question 36

What is a supplement?

Accepted Answer

Supplemental is a settlement for additional work that is identified as required after the initial settlement agreement.

Question 37

Will my insurance company pay me or my contractor? Will I get all the money up front or in stages?

Accepted Answer

The insurance company will pay you directly and in stages and you will be responsible for paying your contractor the deductible and balance plus any upgrades.

Question 38

What does an insurance adjuster consider when pricing the payout for a claim? Does the age or condition of my surfaces affect the payout?

Accepted Answer

That depends. If you have full replacement value insurance the age of your materials will not matter. Your policy will cover labor and comparable new materials. Without it the adjuster will depreciate the value based on age and condition of the materials.

Question 39

My contractor said they would reimburse me for my deductible so the work costs me nothing. Is this legal?

Accepted Answer

It is illegal for a contractor to reimburse a homeowner to offset the deductible on an insurance claim.

Question 40

If only part of my roof is damaged will insurance pay to replace the entire area so it matches?

Accepted Answer

Most insurance policies stipulate that materials should reasonably match. If the existing product is no longer available or it is too worn to match new materials, you should push for total replacement.

Question 41

What happens if additional damage is discovered after an insurance settlement is reached? What if materials cost more than expected?

Accepted Answer

Insurance companies understand that some conditions cannot be assessed until demolition. If additional damage is discovered, you can submit a claim for supplemental repairs.

Question 42

Can I finance my insurance claim?

Accepted Answer

You may apply for financing and elect to pay for your roof over time rather than using your insurance proceeds to cover the full cost of the roof all at once.

Question 43

Who Can Become a Roofle Affiliate?

Accepted Answer

Roofle invites everyone to join the affiliate program, however, as an affiliate you must abide by our policies and will otherwise be removed from the program. This includes upfront disclosure every time you share an affiliate link or promote Roofle as a paid affiliate. Clear, conspicuous, and meaningful disclosures benefit advertisers and consumers. As with other affiliate programs, we encourage individuals with experience in marketing, design, development, or publishing who creates web hosting content to join. We welcome all websites in the home services industry niche and any business or agency with the ability to make direct referrals to their professional network.

That being said, we need to ensure the integrity of our brand stays intact. Our affiliate team manually reviews each affiliate's use of links and assets, as well as their website(s) and social profiles. There are some common reasons why we remove affiliates from the program:

Websites or social profiles without an affiliate disclosure;
Repeated use of irrelevant or low-quality content;
Websites under construction or unfinished;
Websites without their own domain name;
Websites that display lists of tools or services with no further information;
Websites or social profiles containing adult content, inappropriate content, or content regulated or illegal in any of the countries we operate in.

Question 44

How Do I Join the Roofle Affiliate Program?

Accepted Answer

It's super easy to join! Head to Affiliate Program page and click "Start Earning Now", or go to the Affiliate Program tab in your customer portal and click "Join". We’ll ask you to fill in some standard information to create your account and agree to our program terms. You’ll receive an email with your first affiliate link, and you’ll gain access to the Affiliate Program tab reporting and creative assets. We’ll also send you some great tips to start earning commissions!

Question 45

How Do I Create My Affiliate Link?

Accepted Answer

Sign in to your Roofle.com account and navigate to the Affiliate Program tab. In the Generate Link section, select Link and choose which Roofle feature page you'd like to link to, or paste any URL you’d like to link to from the Roofle website, and click "Generate". Once the link has been generated, you'll see the button change to "Share" which will allow you to copy and share the link via email, Facebook, or Pinterest. QR Codes can be generated the same way and give you an option to download the QR image once generated. Or you can choose one of our free creative assets to share with your affiliate link.

Question 46

How Long Until My Affiliate Links Expire?

Accepted Answer

We offer a 90 day attribution window, meaning users will be tracked after clicking your affiliate link for 90 days. If we don't receive their contact info through Roofle.com within that 90 days, they will no longer be tracked as your referral and they will need to click one of your affiliate links again to start over the 90 day period.

Question 47

How Much Commission Do I Get for Each Referred Customer?

Accepted Answer

For every referral, you earn 5% of the total sale amount up to $1000. This is calculated from the value of the customer's contract at the time your commission is rewarded. Additionally, you will earn an affiliate commission for all of your referral's deals within a year from the date the referral contact record is created. For instance, if your referral customer made their initial request on Roofle.com on Jan 1, 2022, you will be eligible for a commission on every contract your referral signs until Dec 31, 2022. However, commissions are not awarded until the referral's project is completed.

Question 48

When Will I Get Paid?

Accepted Answer

Your Sales Reporting will show "Pending Sale" once a commission sale is pending. However, the referral project must be completed in order to qualify for the payout. Once the referral project is completed, you'll receive an email notification with the amount you've earned. Click the "Receive" button in your email or in your Customer Portal &gt; Affiliate Program tab &gt; Sales Reporting section to initiate your payout. If you have not already done so, you'll be prompted to connect your bank account via Stripe before the transaction can be initiated. Once a payout is initiated, it can take up to 5 business days for the funds to hit your account. Check the Sales Reporting to track all of affiliate commission transactions.

Question 49

How Long Will I Get Commissions For My Referrals?

Accepted Answer

Once a referral contact has been created through one of your affiliate links, you'll receive a commission on any contracts signed within a year, but those signed contracts must become completed projects in order to qualify.

Question 50

Is There An Alternative Payout Method to Stripe?

Accepted Answer

No, at this time Direct Deposit through Stripe Connect is the only payment method available to receive your commissions.

Question 51

Am I Allowed to Run Paid Ads?

Accepted Answer

Affiliates cannot bid (in regards to online advertising, including but not limited to pay-per-click or pay-per-impression campaigns) on any keywords or phrases containing Roofle branded terms and cannot include Roofle’s affiliate links in paid ads that impersonate our brand. See our affiliate terms for more details.

We don’t have any objections if you run paid ads (without using Roofle branded terms) to drive traffic to a page on your site that contains a Roofle affiliate link.

Roofle FAQs

General

Roof Quote PRO™

Contractor Loan PRO™

Products

Insurance claims

Affiliate Program